Tory Burch has somehow, subtly, made quite a name for herself.
She has become identifiable by creating a signature product...
Shown in Tumbled Leather, Classic Reva, and Vintage Metallic
...a recognizable logo...
...and a good reputation.
Her brand style has been described as "preppy boho" and "preppy bohemian-luxe." I like how none of her products really make me go "eww!" and how they all have a certain similar look about them. Tory Burch is a picture-perfect example of the way any designer should be if they want to be successful.